Join the 10 Million Black Vegan Women Movement


Our goal is to help 10 million black women go vegan to change our health paradigm now and for generations to come.

Imagine the impact on ourselves, our families, our communities and our world when 10 million black women go vegan.



Join the Free 21-Day Vegan Fresh Start On-Demand!

Sign up to be among the first one million black women going vegan with us!

Our Free 21-Day Vegan Fresh Start On-Demand is a life-changing online program that will help you go vegan, get healthy and feel great. Featuring:

  • Online cooking classes
  • Vegan recipes
  • Meal plans
  • Grocery shopping lists
  • Meal prep tips
  • Mental prep guide
  • Nutrition 101
  • Expert guidance

All in a supportive community of black women going vegan together.

Sign Up for our 21-Day Vegan Fresh Start On-Demand now. You can start at any time and go at your own pace.


Since I have started the movement, I’ve lost 13 pounds, my blood pressure is down, and I feel amazing! I can’t thank you enough.

My skin cleared up and I have less aches and pains. I am pleased that my cholesterol went down 20 whole points.

My A1C and blood pressure improved. When I started the program, my A1C was 6.7 and when I had it checked a few days ago, it was 5.6. My blood pressure reading was 128/74. It came down about 9 points.

What really stood out to me the most is the community. I have been so grateful for the positivity, the encouragement, and support that we have given to one another and I think this is just a testament to what we can do when we really come together.

I was so pleased with the recipes. Every dish I prepared was delicious. This is the first time I was able to stay committed partly because I knew there were women like myself on the same journey.

The sisterhood was amazing. I loved how encouraging and supportive everyone was. I also liked how vulnerable so many women allowed themselves to be by sharing their journeys.



  • of black women have risk factors that lead to the highest rates of stroke among women

About The Movement

The 10 Million Black Vegan Women Movement is a groundbreaking public health intervention that uses plant-based nutrition and community support to address a preventable health crisis among African American women.

Black women experience the highest rates of preventable chronic diseases in the country.

  • 49%

    of black women ages 20 and older have heart disease

  • 25%

    of black women ages 55 and older have diabetes

  • 13%

    of black women overall have diabetes


of black women experience unhealthy weight


black women die of cardiovascular disease every year

African Americans

are getting infected and dying from COVID-19 in disproportionately high numbers partly because of pre-existing chronic diseases.

  • Times

    as likely to GET COVID-19

  • Twice

    as likely to DIE FROM IT

A Solution

A 2019 study published in Nutrients showed a tremendous potential for plant-based diets to promote health among African Americans.

A 2013 Adventist Health study also showed:

  • Black vegans and vegetarians have

    lower odds of hypertension than black omnivores

  • Black vegans and vegetarians have

    lower risk of high cholesterol than black omnivores

  • Black vegans and vegetarians have

    lower risk of obesity than black omnivores

  • Black vegans have

    significantly lower risk of high cholesterol than black vegetarians

Black Women Are the face of veganism in this country.

According to a 2016 Pew Research Center Study, African Americans are the fastest growing vegan and vegetarian demographic in the country.

Unprecedented Health Benefits

The 10 Million Black Vegan Women Movement expands on the phenomenal success of the 10,000 Black Vegan Women program, launched in 2020 by Tracye McQuirter, MPH. More than 15,000 women signed up for the first Free 21-Day Vegan Fresh Start.

We surveyed more than 600 participants and the results were unprecedented:

  • 82% completed the entire 21-Day Vegan Fresh Start
  • 80% ate 80-100% of their meals completely vegan
  • 68% lost weight
  • 67% improved their general health
  • 61% ate more vegetables
  • 52% had more energy
  • 46% enjoyed cooking more
  • 37% lowered their blood pressure
  • 36% gained mental clarity
  • 33% participated in the free fitness classes
  • 23% lowered their cholesterol
The 10 Million Black Vegan Women Movement stands to be one of the most effective public health organizations for black women in the country.

Our Team

Tracye McQuirter, MPH
Founder and CEO

Tracye McQuirter, MPH, is a vegan change agent, award-winning public health nutritionist, speaker, and best-selling author of By Any Greens Necessary, the first vegan diet book for black women, and Ageless Vegan. She is also the co-creator of the free African American Vegan Starter Guide, with nearly 500,000 copies ordered. Tracye has been helping people go vegan for more than 30 years. The New York Times cited her work as a key factor driving the rise in veganism among African Americans, who are the fastest growing vegan demographic.

In 2020, Tracye created the 10,000 Black Vegan Women program, with more than 15,000 women signing up to go vegan together for 21 days, resulting in extraordinary health benefits. Tracye was also a health advisor for the Black Women’s Health Imperative; an advisor for the Spelman College Wellness Revolution; an adjunct professor at the University of the District of Columbia Center for Nutrition, Diet, and Health; the program director of the first federally funded vegan nutrition program, the Veg Society of DC Eat Smart program; and the co-creator of the first vegan website by and for African Americans in 1997.

Stephanie Redcross West
Program Strategist

Stephanie Redcross West is the founder and managing director of Vegan Mainstream. Since starting the company in 2009, Stephanie has been an innovative leader and invaluable resource for vegan professionals, providing results-oriented coaching, marketing strategy, training, and support to help them launch, scale, and maintain successful businesses and organizations that work to ensure a vegan lifestyle is accessible to all.

Mary Beth Olson

Mary Beth Olson is the founder of MBO Media and a seasoned publicist of more than 20 years, including representing top brands and celebrities in New York City for nine years. Since starting her own agency based in the Washington, DC area, Mary Beth has followed her passion to promote plant-based brands that are helping to make the world a better place.

Samantha Salmon
Project Manager

Samantha Salmon is an integrative nutrition coach, economist, and community development professional on a mission to eradicate type 2 diabetes in this country and create a culture of health. She is the founder of and the Raw Food Health Empowerment Podcast. She's also the author of You Can Afford to Be Healthy.

LaCara Reddick
Program Coordinator

LaCara Reddick is an experienced consultant with nonprofit management, strategic planning, and executive administration expertise. She is skilled at developing and implementing large-scale, mission-driven projects that advance organizational effectiveness and create social impact. As an executive strategic advisor, LaCara has served in key leadership roles at New York City-based nonprofits. Her recent work supports nonprofits focusing on vegan advocacy and the promotion of plant-based lifestyles.

Board of Directors

Merlene Vassall, JD

Merlene Vassall is a nonprofit development, management, and fundraising consultant with more than 30 years of experience helping progressive organizations build a more just, healthy, and compassionate world. She has served as a president and board member of the Veg Society of DC, the country’s longest running vegetarian society, and is also the author of The Vampire and The Vegan series of novels.

Annette Harris Powell, PhD

Annette Harris Powell is an advocate of whole food plant-based diets for women and believes strongly in the rhetoric of food. She is an associate professor of English and Rhetoric at Bellarmine University and has served on a range of educational, arts, and corporate boards for more than a decade.

Kristine Louis, MBA

Kristine Louis has more than 20 years of experience as a health and fitness industry expert with a focus on women. She has an MBA in health services administration, is a certified health coach, and is the owner of Weightless Woman, a wellness coaching business for women entrepreneurs.

Advisory Committee

  • Columbus Batiste, MD, FACC, FSCAI

    Interventional Cardiologist

  • Milton Mills, MD

    Urgent care physician, speaker, and former PCRM associate director of preventive medicine

  • Paulette Chandler, MD, MPH

    Associate Medical Director and Assistant Professor of Medicine

  • Jacque Reid

    Co-host of NBC 4’s New York Live and founder of Vegan Sexy Cool

  • Deitra Dennis, RN, NBC-HWC

    Registered nurse, national board certified health and wellness coach, and founder of Full Circle Health Coaching

  • Bryant Terry

    Chef, author, and activist creating a healthy, just, and sustainable food system

  • Amie Breeze Harper, PhD

    Strategic consultant with focus on anti-racism, gender equity and intersectional inclusive practices

  • Susan Vitka

    Strategic advisor, investor, and researcher focused on life sciences, health tech and agriculture

  • Stacy Julien

    CEO of Fit Life Squad fitness and nutrition company helping women in their prime live healthier

  • Persia White

    Actor, musician, artist, vegan activist, and co-producer of Earthlings documentary

Partners & Supporters

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